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    <loc>https://www.heartbreaker-club.com/news</loc>
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    <lastmod>2026-02-24</lastmod>
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  <url>
    <loc>https://www.heartbreaker-club.com/news/peak-design-kelp-colourway-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
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      <image:title>News - Introducing Kelp: A Bold New Chapter for Peak Design’s Outdoor Line</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/c076b600-ee5e-4b5b-9577-fa108e8a2d37/Outdoor-Backpack-45L-Kelp-1788.jpg</image:loc>
      <image:title>News - Introducing Kelp: A Bold New Chapter for Peak Design’s Outdoor Line</image:title>
      <image:caption>A Focused, Streamlined Colour Strategy With the launch of Kelp, Black and Eclipse remain core evergreen colourways, while Cloud will be phased out across all Outdoor SKUs. This isn’t just a cosmetic refresh - it’s a strategic move. By tightening the colour offering, Peak Design can focus inventory, improve sell-through, and maintain clarity across the range. For retailers, this creates opportunity. Cloud SKUs will receive a 10% wholesale adjustment as part of the end-of-life program, offering flexibility to manage inventory and maintain margin ahead of the March 17th retail price adjustment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/peak-design-sustainability-credentials</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/b7fe4db2-d19c-4074-bda6-7a88b0c2542a/outdoor-backpack-25L-eclipse-159A1456.jpg</image:loc>
      <image:title>News - Built to Last: Why Peak Design’s Sustainability Credentials Matter</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/f4be605c-87c8-4188-af2b-32634b842b31/outdoor-backpack-25L-black-159A0983.jpg</image:loc>
      <image:title>News - Built to Last: Why Peak Design’s Sustainability Credentials Matter</image:title>
      <image:caption>The brand’s Annual Impact Report reinforces this long-term thinking with clear, measurable commitments. By 2027, Peak Design aims for 90% of primary fabrics to be recycled and 95% to be Bluesign-approved, alongside continued reductions in water usage, chemical impact and carbon emissions. For retailers, this transparency matters - it gives customers confidence and provides a clear sustainability story at point of sale.</image:caption>
    </image:image>
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      <image:title>News - Built to Last: Why Peak Design’s Sustainability Credentials Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/peak-design-ecosystem-retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/dfaf0c6f-00ae-4799-9afa-850dd9339b75/Group-Shot-Coyote-8062.jpg</image:loc>
      <image:title>News - Peak Design Isn’t a One-Bag Brand — It’s an Ecosystem</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/38a7cde1-0be5-4333-8a4e-994b51c78dde/mobile-everydaycase-iphone17-group-159A2202.jpg</image:loc>
      <image:title>News - Peak Design Isn’t a One-Bag Brand — It’s an Ecosystem</image:title>
      <image:caption>From First Purchase to Long-Term Loyalty. A Peak Design customer journey rarely ends at checkout. Someone might start with a 30L Outdoor Backpack for hiking or travel, then return for packing tools, camera straps, or a mobile case that integrates seamlessly with what they already own. As needs change, so does their setup. Looking ahead, the upcoming city and commuter-focused lines mean that same customer may come back again - this time for a clean, everyday bag for work or urban life. It’s a brand built around lifetime value, not one-off transactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/da38bec8-b197-4651-8b76-34671e9bb666/outdoor-kelp.jpg</image:loc>
      <image:title>News - Peak Design Isn’t a One-Bag Brand — It’s an Ecosystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1767779423449-HP97NCK6T38BUJ624M3V/Pro+Traveling+Creative-Black+Roller.jpg</image:loc>
      <image:title>News - Peak Design Isn’t a One-Bag Brand — It’s an Ecosystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1767779427196-9TR6G2S0G9WWKMIZIE1C/mobile-everydaycase-iphone17-group-159A2204.jpg</image:loc>
      <image:title>News - Peak Design Isn’t a One-Bag Brand — It’s an Ecosystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/peak-design-jimmy-chin-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/0d08856b-31e2-4dfd-9176-810c4f09b995/protripod-jimmychin-159A0225.jpg</image:loc>
      <image:title>News - Why Peak Design Partners with Jimmy Chin: Innovation Tested at the Edge</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/2aa3643c-f7d5-48c7-b6cb-f44326fe147d/tripod-pro-jimmychin-159A0869.jpg</image:loc>
      <image:title>News - Why Peak Design Partners with Jimmy Chin: Innovation Tested at the Edge</image:title>
      <image:caption>The collaboration is best seen through the Peak Design Pro Tripod, a product that completely rethinks a category most people assumed was “solved.” Traditional tripods are bulky, slow to deploy, fragile, and awkward to carry - especially in demanding environments. Peak Design challenged all of that, redesigning the tripod from the ground up to be faster, stronger, more packable and more intuitive. For someone like Jimmy Chin, that difference matters. And for everyday users, it’s a clear example of how extreme-use innovation filters down into real-world benefit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/688c4180-d508-487a-acbe-24f06c68a94e/tripod-pro-jimmychin-159A0513.jpg</image:loc>
      <image:title>News - Why Peak Design Partners with Jimmy Chin: Innovation Tested at the Edge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/3b81dd21-3fc7-4027-bbb1-5db6be8043a4/protripod-jimmychin-159A0060.jpg</image:loc>
      <image:title>News - Why Peak Design Partners with Jimmy Chin: Innovation Tested at the Edge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/peak-design-roller-pro-ispo-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/ab63515d-80ec-4a0e-bf8f-72d0fe3a5a04/pdp-square-feature1-2025-roller..png</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/b922fbdf-ff0a-4752-af3b-893c7d12ad1a/rollerpro-eclipse.gif</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
      <image:caption>Award recognition like this matters - ISPO is one of the most respected global markers for excellence in sports, outdoor, and performance gear. For the Roller Pro to stand out here shows the market that Peak Design isn’t merely participating in the luggage category; they’re reshaping it. Combined with their Outdoor Line and upcoming Commuter series, Peak Design continues to expand well beyond photography, applying the same obsessive approach to engineering, clever usability, and long-term durability across new product families.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1764681320793-7U013JCYCXJP74MEP6ZV/rollerpro-black-159A9104_1.jpg</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1764681360301-XF0RD4AD239THKGEE72B/rollerpro-black-159A9107_1.jpg</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
    <image:image>
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      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1764681392979-TDKHHE10EUEQJ4ZWDGFJ/rollerpro-black-159A9129.jpg</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1764681391715-02D4VKGYYV7LXGP4SD4D/rollerpro-black-159A9135.jpg</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/1764681402663-ZNLTS35BDXNAKXXBEZ0B/rollerpro-black-159A9236.jpg</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/62df92f7-d447-4fa6-88fc-f12b1751210d/WhatsApp+Image+2025-12-02+at+12.58.32.jpeg</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best - Dimitri (Partneship Manager) and Lorenzo (International Marketing Manager) collecting the ISPO award for the Peak Design Roller Pro.</image:title>
      <image:caption>ISPO Munich 2025</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/68cf0bef-c7cb-4610-8662-8360dc4d22ec/Outdoor-Backpack-45L-Award.jpg.webp</image:loc>
      <image:title>News - Peak Design Wins ISPO Award for the Roller Pro: Innovation, Sustainability &amp;amp; Technical Performance at Their Best - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/peak-design-outdoor-line-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/d8e335a1-af55-4643-a103-782ca83458dc/outdoor-line-cloud.jpg</image:loc>
      <image:title>News - Introducing the Peak Design Outdoor Line: Beautiful, Technical, Wildly Versatile</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/01ca8830-811f-48a5-88b8-d886874ddbfc/outdoor-45L-cameracube-xsmall.jpg</image:loc>
      <image:title>News - Introducing the Peak Design Outdoor Line: Beautiful, Technical, Wildly Versatile</image:title>
      <image:caption>A standout feature of the new collection is Peak Design’s modular system, designed around their hugely popular Packing Tools. The thinking is simple: no two trips are the same, so no single packing method should be either. The Outdoor Line allows customers to build custom organisation - internally and externally - tailored to their gear, whether it’s clothing, camping equipment, or a full photography setup. Pair any Outdoor Bag with Peak Design’s award-winning Camera Cubes, and you have one of the most capable and comfortable adventure photography/filmmaking kits on the market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/ca1f055e-a972-476f-bb57-ee6a9f303bd1/outdoor-backpack-45L-eclipse-103A0228.jpg</image:loc>
      <image:title>News - Introducing the Peak Design Outdoor Line: Beautiful, Technical, Wildly Versatile</image:title>
      <image:caption>Peak Design is building the next generation of outdoor and everyday carry gear. We’re proud to help bring it to the UK.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/a3c4575e-6b25-419d-9ed0-8a56717a0373/outdoor-backpack-45L-eclipse-159A2012.jpg</image:loc>
      <image:title>News - Introducing the Peak Design Outdoor Line: Beautiful, Technical, Wildly Versatile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/b248ebf3-564c-4750-8da2-818bb66dbecb/pdp-square5-outdoor-2025.jpg</image:loc>
      <image:title>News - Introducing the Peak Design Outdoor Line: Beautiful, Technical, Wildly Versatile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/9fdaf406-a4bb-4934-9157-307551530b4f/pdp-square2-outdoor-2025.jpg</image:loc>
      <image:title>News - Introducing the Peak Design Outdoor Line: Beautiful, Technical, Wildly Versatile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/the-story-of-peak-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/89b75e5b-252d-4805-a2b4-0b6936a87390/moto-lifestyle-redwoods-159A0985.jpg</image:loc>
      <image:title>News - From Kickstarter Camera Gadgets to Global Outdoor Gear: The Story of Peak Design - Make it stand out</image:title>
      <image:caption>Peak Design founder - Peter Dering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/6b457e6e-67f5-45ac-b3ae-ced13a638994/1H4A6110_37800084981_o.jpg</image:loc>
      <image:title>News - From Kickstarter Camera Gadgets to Global Outdoor Gear: The Story of Peak Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/65b456a3-d16a-48af-aa9b-ae4214061d4a/ks_intro.jpg</image:loc>
      <image:title>News - From Kickstarter Camera Gadgets to Global Outdoor Gear: The Story of Peak Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/b2587099-1952-418a-83a1-033275090d12/outdoor-kelp.jpg</image:loc>
      <image:title>News - From Kickstarter Camera Gadgets to Global Outdoor Gear: The Story of Peak Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heartbreaker-club.com/news/heartbreaker-partners-with-peak-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63e62ab4d3dea224083ff708/e1540ad2-71ed-4571-a58b-e781993df632/peak-design-bag.jpg</image:loc>
      <image:title>News - Heartbreaker Partners with Peak Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Heartbreaker Partners with Peak Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Heartbreaker Partners with Peak Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.heartbreaker-club.com/news/tag/Heartbreaker+News</loc>
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    <loc>https://www.heartbreaker-club.com/home</loc>
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    <lastmod>2025-11-24</lastmod>
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